Whether it's the flick of a television remote or the touch of a pre-set channel selector, today's consumers have grown increasingly adept at tuning out the advertising messages that bombard them at every turn.

Not so with direct mail. Why? Because it leverages the one remaining characteristic shared by all consumers in today's marketplace -- each and every one of them comes home to a mailbox.

In fact, it is this universal commonality that makes the Metro Services Guide an integral part of any marketing plan targeting the affluent of Washington, DC and its surrounding suburbs. Delivered to over 360,000 single-family homes each and every month directly by the US Postal Service, the Metro Services Guide is your solution for measurable and targeted direct-mail marketing.

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